Hi, I'm Liana.

I'm a designer with 5+ years of experience designing complex digital products. I'm best at translating messy requirements into clean, usable interfaces.

Portrait of Liana Rego
My story

I came to product design through nursing. Five years at the bedside taught me how to work inside complex systems where the stakes are real, such as how to hold many variables at once, how to move through multi-step protocols without missing a step, and how to listen to the person in front of me as the real source of truth. Those same instincts shape every project I ship. Today I design highly complex B2B platforms where the stakes are different but the discipline is the same.

For the past five years, I have been designing at Cencora, a Fortune 10 pharmaceutical distributor, where I lead design across two large B2B ordering platforms. My work spans regulated ordering, payments, self-service, and analytics dashboards.

What I care most about is workflow design under real conditions: dense interfaces that make sense and multi-step processes that feel intuitive and easy to use. I work closely with research, engineering, and product, and I contribute components back to the design system so good patterns compound across the enterprise.

Design process

Much more than what meets the eye.

I work collaboratively with my team across the whole end-to-end process of product development — from the first messy question to what the final metrics say post-launch.

01

Discover

Explore the problem deeply before landing on a solution. Understand the needs of the users and the business.

02

Ideate

Work through multiple ideas with flows, wireframes, and prototypes, then narrow down through critique and quick validation.

03

Build

Partner with engineering through build and QA, covering the edge cases and empty states along the way.

04

Measure

Track adoption and success metrics after release, then use what the data shows to prioritize the next round of work.

Kind words

What it's like to work with me.

“

Liana has a fantastic ability to take a mere concept with few guidelines and generate an entire brand and user-friendly product around it. She created and developed really clever brands and designed intuitive concepts that put the user's needs first. She also provides quality critiques with great attention to detail — an overall joy to work with!

Devin Callaro Devin Callaro
Product Design Manager, Mastercard
“

Liana consistently developed creative design solutions and approached every challenge as a new design opportunity. Her work was always neat, clear and very user friendly. On top of that, she made it both easy and fun to work with her — she is definitely my first pick in any future team collaboration.

Nour Alkhouri Nour Alkhouri
Senior UX Manager, Birkenstock
“

Liana's work ethic, dedication and organizational skills really stand out. She always sent notes before every meeting, was always on time, and always had her work completed. Beyond that, she has a mind for some really incredible design, while always keeping the user experience as a top priority.

Becca Kroese Becca Kroese
Product Designer, Skwintz
Get in touch

Let's build something worth trusting.

I'm open to remote product design roles, and always happy to talk shop.

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